Redefining Women’s Wellness Since 2020 

Founded by husband-and-wife duo Siff and Nish, arrae was born from a simple belief: wellness should be as beautiful as it is effective. Every product is thoughtfully crafted with clinically studied ingredients and elevated design—creating daily rituals you'll actually look forward to.

 Siffat Haider 

"After struggling with my own health issues for years, I turned to natural remedies as a last resort. I discovered the power that herbs, minerals, and vitamins had in not only providing quick relief, but also addressing the root cause of the issue. The trouble was that I couldn’t find natural, high-quality products that were both effective and beautiful. We wanted to bridge that gap with targeted solutions that worked AND looked as good as they make you feel.”

 NishSamantray 

“I created Arrae because I was tired of wellness products that promised everything and delivered nothing. Coming from a fast-paced tech world, I didn’t have time for complicated routines or blind faith. Stress and fatigue piled up before I even realized it until discovering natural remedies that showed me what real working wellness could look like."

 Our Story So Far 

  • Back in 2020, we launched arrae with two products (Bloat and Calm) out of our tiny apartment in Toronto. We packed every order by hand, included a Polaroid selfie for every customer, and became obsessed with finding holistic solutions to everyday wellness problems that all women face.

  • The makings of some of our earliest brand partnerships. We collaborated with The Skinny Confidential to release the limited-edition Le Depuff tincture (debloating drops), and even launched our own collab smoothie with Erewhon in Los Angeles.

  • Our shelf got a serious glow-up with four new launches: MB-1, Magnesium, Constipation, and Tribiotic. Plus, we hosted a series of community activations — from café pop-ups to a live, on-stage podcast.

  • We landed in your local neighborhood — with 2,000+ new locations at Target nationwide, Ulta, Sprouts & more. We dropped our cult-favorite Tone Creatine Gummies, fan-favorite Clear Protein+, and ended the year by partnering with Pamela Anderson for the launch of MB-1 45+

     Highlights & Initiatives 

    Read inspirational stories inside our Journal and learn how to life your best life.

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